April 2nd, 2011
The past month has been extra busy with final projects due for both my night school classes.
The Worldcaching Business Plan is all finished and handed in, wow, was it a lot of hard work! All I have to do for that class is finish organizing my presentation then stand up in front of the class and give my presentation! I have some of the fun geocaching containers, coins, travel tags and of course Worldcaching’s own Muggle Cards to show the class so they will get an idea of what geocaching is.
I had my last Social Media class last nWight. I will miss all the people and the instructor for that class, they were all amazing! We learned so many practial ways to use social media to promote our businesses. I plan to use and keep up on many of the different ways to promote Worldcaching that I learned about. The instructor for my social media class, Rebecca Coleman, has her own business with some amazing blog posts that everyone can learn from.
The various topics we coverd in the social media class are listed below along with some of the ways I plan to implement them. Website basics was the 2nd class and after looking at a wide variety of websites as well as what works on websites and what doesn’t I have decided that the Worldcaching website needs a complete overhaul. I look forward to any and all suggestions on what we could do to improve the website for everyone. Check out our April sales on the Worldcaching website!
E-newsletters was another entire class, I have an e-newsletter almost ready to send out. All I need to do is research different websites and decide which provider I am going to use. When I have sent out the e-newsletter I will tweet it and post it on facebook. Blogging… as you can see I enjoy writing the blogs and now that my night school classes are finished I should be able to meet my goal of posting a new blog every Wednesday!
Facebook and Twitter, both of these I had up and running before I started my classes. With everything I have learned I will be working on improving and updating both of them on a regular bases. I will also start to have some fun contests every so often on both sites. YouTube was another fun class and we just finished our first YouTube video. Check it out and let us know what you think.
Traci Penner (aka Groovy Owl)
February 27th, 2011
This past week has been busy with homework and studying. I am trying to get my blogs posted on Wednesdays, since this is Sunday I am clearly behind!
I wrote a midterm last Thursday night, the first in many, many years! I am waiting with baited breath to find out how I did. In the same class I am busy writing a Business Plan for Worldcaching with 2 class partners. We have divided up the various parts of the plan and hope to compile them back together into a comprehensive plan to take Worldcaching into the future.
My Social Media class is lots of fun. We learned about Twitter last Tuesday night. Right now the Twitter name for the store is “WorldcachingCom”. However the Com on the end sounds silly to me so I am asking everyone for suggestions on what I can change the last three letters to. I want to keep Worldcaching as the first part but have to add something to it as my store name was already taken on Twitter. I only have room for 3 more characters and I welcome any creative ideas you have to offer. After I get a number of suggestions I will put up a vote up on both the Facebook page and on Twitter.
I have a newsletter almost ready to send out for March 1st. And will be looking through my inventory tomorrow so I can decide what will be on sale for the month of March. If you have any ideas of what you would like me to put on sale please let me know.
Traci Penner (aka Groovy Owl)
February 16th, 2011
One of my goals for Worldcaching is to keep the old fashioned standards and expectations that I had for my small home daycare (see previous blog) and still have for my family. I hope my customers will feel they are receiving an old fashioned, high standard of product and service.
It was a fantastic personal accomplishment and the beginning of a great adventure when I purchased Worldcaching last August. I learnt a lot about the business by simply jumping in with both feet. We moved the merchandise from Nina’s house to my house on August 15. We spent a few days unpacking & counting the inventory and being amazed by all the fun things Worldcaching sells. To cause as little inconvenience to our dedicated Worldcaching customers we have kept the website up and running and continued to receive orders while we were setting Worldcaching up in our house. I had my first “in store” customer on August 18 and shipped my first order out on August 19!
To make Worldcaching all it can become in the future I am taking two night school courses at BCIT to learn about the business world and ultimately to serve YOU, my customers better.
Both courses are in Marketing. The course with the most homework and the difficult learning curve for me is Small Business Development. In it I am learning how to do research and write a Business Plan so I can define where I want to take Worldcaching in the future complete with a plan I can follow to do that. The other course I am taking is Social Media for Small Business. This course is quite fun, but still a bit challenging at times as I am learning about all the different ways to market Worldcaching using facebook, twitter, blogs and many of the other types of social media out there. So far I have written a practise newsletter which I am hoping to have finalized and on an online platform to send it out to everyone by the beginning of March. We covered blogs a couple weeks ago and last night we learned enough about facebook to make my head spin, and I am already a frequent facebook user!
The part of the Business Plan I am working on right now with a couple of partners from my class is writing customer profiles and a competitive analysis of other geocaching supply companies. To do this I have asked Worldcaching followers on facebook, twitter and even on my website to volunteer to answer a list of email questions. We are hoping to get at least three distinctive customer demographics, hopefully from different countries. If you are interested in helping out please email me at email@example.com.
I am looking forward to learning more about Social Media, what researching for my Business Plan will teach me and of course reading all comments written by my blog readers…
Traci Penner (aka Groovy Owl)
February 9th, 2011
Hi everyone, my name is Traci and I am the new owner of Worldcaching. I thought my loyal Worldcaching customers would like to know a little about me…
For many years I was an old fashioned stay at home mom & wife. Kevin, my husband, and I have three children; Doug (22), Nicholle (20) and Danica (16). I’ll tell you a more about each of them and their individual roles in Worldcaching in the future.
When my children were small I ran a very small home daycare, usually only 3-4 children along with my own. I ran it in such a way that my daycare children were treated like my own so that they would feel like they were at their 2nd home while mom and dad were at work. As my children grew up and all started school full time I switched to having part time jobs. When the last place I worked shut their doors forever two of my children had graduated and the third one only had a few years to go. Now that I was forced to finish growing up I started to seriously think about what I wanted to do with my life!
In 2007, for Kevin’s birthday I gave him a small, low model GPS… well that certainly put a stop to any ideas of growing up either of us might have had. Learning about geocaching made us realize that there are still far too many adventures out there!
Our biggest geocaching adventure so far was attending GeoWoodstock VIII for the beginning of our two week family geocaching vacation/adventure. While in Carnation Washington we went to as many of the events as possible including the Street Party put on by Groundspeak and found as many of the geocaches the area had to offer as we could find time for! After GeoWoodstalk VIII we went to Mt. St. Helen’s in Washington State for a couple days of exploring and geocaching. Next came Crater Lake in Oregon State, a truly amazing place to visit and of course geocache. From Crater Lake we went straight to the beaches of Oregon and geocached our way back to Canada.
Finding One of the GeoTriad
While we were at GeoWoodstock I helped Worldcaching’s then owner Nina sell products in the Worldcaching booth. I had a lot of fun and also learned that Nina planned to sell! Now to say that put a bug in my ear would be an understatement. After we returned home from holidays we started the process of putting in an offer. On August 15, 2010 I became the proud new owner of Worldcaching!
I am looking forward to where Worldcaching will take me in the future and reading any comments you may write or ideas you would like to send me…
Traci Penner (aka Groovy Owl)